Principles of Marketing and Evaluation

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Principles of Marketing and Evaluation


Length: 2 hours   CPD Point Guide: 2

Material for this course has been created based on National Occupational Standards for SQA Unit: H8PM 04, Principles of Marketing & Evaluation. This means that you can be sure that the content is relevant and practical for use in your industry.
In this course, you will learn the basics of principles of marketing & evaluation, as well as how to using fundamental marketing tools properly to carry out effective market research and developing marketing strategies and plans.

Learning Outcomes.

The Learner Will:

  1. Understand the principles of market segmentation.
  2. Understand how to assess market opportunities for new products and/or services.
  3. Understand the principles of marketing strategy development.
  4. Understand how to evaluate the effectiveness of a marketing strategy.

Use the links at the bottom of each page to progress through the material. Remember to read the content including any tabs with additional topics as you will be tested on this information at the end of the Lesson.


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