Email Marketing

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Email Marketing


Length: 2 hours   CPD Point Guide: 2

Material for this course has been created based on National Occupational Standards for SQA Unit: H8PY 04, Email Marketing. This means that you can be sure that the content is relevant and practical for use in your industry.

In this course, you will learn the basics of email marketing, as well as how to using email marketing software properly to create effective email marketing campaigns.

Learning Outcomes.

The Learner will:

  1. Understand requirements for e-mail marketing,
  2. Understand technology used in e-mail marketing.
  3. Be able to run e-mail marketing campaigns.

Use the links at the bottom of each page to progress through the material. Remember to read the content including any tabs with additional topics as you will be tested on this information at the end of the Lesson.


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